What is a Third Place?
The concept of a "third place," as defined by sociologist Ray Oldenburg, serves as a communal anchor fostering interaction beyond our private and professional lives.
Y3S embodies Oldenburg’s eight characteristics of a third place, seamlessly integrating our mission to value time, create memorable moments, encourage continual exploration, and share our prosperity with our team and community.
The Eight Characteristics of a Third Place
Y3S champions the idea of neutral ground, where guests are free from obligations of daily routines, aligning with our mission to value time. Here, guests are welcomed without expectations, allowing them to engage authentically and spontaneously—key to creating moments that earn memories. Show up when you want and enjoy the clubhouse of evolving experiences designed to encourage connection.
1. NEUTRAL GROUND
As a leveling place, Y3S embraces people from all walks of life, reflecting our purpose of “connecting people and building community”. This setting disregards social silos, fostering a space where everyone can share equally in the prosperity of communal harmony and spirited interactions. Here, all are welcome- (Except jerks—jerks can stay home).
2. Leveling Place
Central to Y3S is the vibrant art of conversation, facilitated through unique games, evolving small plates and social lubricant (cocktails) and unique spaces that encourage guests to engage and share stories. This focus supports our mission of encouraging evolving exploration, as every conversation sparks new ideas and deepens connections.
3. Conversation is the Focus
We are not a SoHo house type brand that prices people out. Accessibility is a cornerstone of Y3S, reflecting our commitment to creating an inclusive space. Located conveniently in the heart of a growing neighborhood for ease of access and designed to be welcoming when our neighbors need us most, Y3S supports our goal to create moments that earn memories by being available whenever the need for community strikes. Our membership program is highly affordable for all of our neighbors to enjoy.
4. Accessibility and Accommodation
We want to turn strangers into neighbors. Y3S thrives on the presence of regular guests—those who “value time” spent in a welcoming community. Regulars and newcomers alike find a sense of belonging, crucial for a place where shared experiences and individual exploration are equally valued. Our technology and commitment to eliminating anonymous gives us the greatest advantage here as we seek out ways to know our neighbors more each time they enter one of our spaces.
5. There are Regulars
In keeping with the characteristic of a third place to maintain a low profile, Y3S offers an environment that is unpretentious and inviting. Warm welcomes from our team at the door and “Experience Room“ sets the tone. The design is approachable, much like a living room meets a lodge where everyone feels comfortable and valued—the all seasons design bringing the outdoors indoors helps create that restorative feeling we all get when we are outside among nature.
6. Low Profile
Y3S is characterized by a playful and spirited atmosphere rooted in exploration, essential for fostering light-hearted interactions and joyful memories. This aligns with our mission to encourage evolving exploration, allowing for an environment where laughter and enjoyment are as important as the air we breathe. Every experience is carefully curated to bring people together with a special focus on analog experiences that keep the focus on each other and not the game.
7. Playful Atmosphere
Y3S serves as a home away from home, providing a warm and safe space that resonates with our purpose statement. It’s a place where guests feel a personal attachment, experiencing the regeneration that comes from being part of a thriving, supportive community. Our membership brings us even closer to this concept as we make it accessible to our neighbors and affordable to enjoy.
